So what does this have to do with wine? Everything!
How many wines have you not tasted, because it didn't get a 90+ rating by so-and-so? How many wineries have you not visited because they haven't been written up by your favorite wine magazine or blogger? How many wines haven't you tried because you had no idea what grape it was made from?
My challenge to all readers of this blog is to try something new. Don't buy the wine based on a rating. Buy something different. For the last couple weeks, I wrote about Amarone and Barbera. If you haven't tried these, you are just "walking by", and missing out on what is right there in front of you. When you do purchase the wine, stop, slow down, savor the aroma, the taste, and finish. Evaluate the wine, learn about its' background, and enjoy the experience.