Family Winemakers of California

What if you could go to one location, and try some of the best wines in California? What if that location included about 175 wineries, and around 750 different wines? What if those wineries were from Napa, Sonoma, Paso Robles, Santa Ynez, Temecula....well you get the picture.

So, what are you doing the weekend of March 9th? I know where I will be. The Del Mar Fairgrounds in San Diego county will be hosting the largest wine tasting event in Southern California, and includes some of my favorite California winemakers. This event is normally open only to those in the trade, and mainly meant as a buying opportunity for wine shops and restaurants. BUT... this year, they are going to open it to the public for a few hours on Saturday, March 9th.

This will be the fifth year that the Family Winemakers of California have held an event in San Diego. The president of the organization, Paul Kronenberg said, “As the region’s largest tasting of California wines, the event gives members of the trade and wine enthusiasts alike the opportunity to taste hundreds of wines coming from California’s small production, family-owned wineries.  It’s a great opportunity to taste and discover exceptional and hard-to-find wines while getting to meet the passion-driven winery owners and winemakers behind it, who are committed to the craft of producing quality wines.”. Kronenberg continued, “The Family Winemakers tasting introduces attendees to California’s small, family-owned wineries, the varietals being produced by California wine growers, and the state’s many rich and diverse wine regions.  With such a vast selection of wines, I am positive that each person who attendees will discover a new favorite.”

 

According to their website, the Family Winemakers of California Association was established in 1991 in response to a need for public policy involvement for the small wine producers of California.  The Association has become a strong force in the wine industry, lobbying for wine producer rights, and has an active membership of over 550 California wineries.  Family Winemakers draws its membership from all the wine producing areas of the state, with the largest concentration coming from Napa and Sonoma Counties.

Family Winemakers trade tastings, have been held in San Francisco since 1991 and in Southern California since 2000, are well known in the industry for the quantity and quality of the participating wineries.  The tastings give members of the trade and public the opportunity to get to know wineries from all over the state, especially the small, all in one place at one time.

The cost of the event, for the general public, is $70 at the door, but I am going to share a way to get in at a lower cost. If you register before February 22, you can get in for only $50. Tickets are on sale right now, and can be purchased online at www.familywinemakers.org at the advance ticket prices. Or, you can go to fwcconsumertickets.eventbrite.com.  This year’s tasting will also offer a new Reserve Area, only open to consumers.  For an additional fee, fine wine lovers can purchase the “Reserve Area Access” ticket, where wineries will be pouring wines that retail at $75.00 or more. And if that is not enough, there will be a limited number of consumer tasting passes available for the Sunday only trade tasting.

For those outside of the San Diego area, why not make a day of it, and take the train? From Los Angeles, you can avoid traffic and take the Amtrak Train from LAX Airport to the Solana Beach Station, less than 2 miles from the Del Mar Fairgrounds.  Prices range from $30 for unreserved coach seating one-way to $45 for reserved business class seat one-way (prices vary depending on time of purchase).  For departure times and tickets visit: www.amtrak.com.

If you want to follow the event, they have a number of social media connections. You can "Like" their page on Facebook, at  www.facebook.com/FWC.SanFran or follow them on twitter: FWCTasting. Those of you, who can't make the event, can also look for my recap on this blog site, the week after the event. But, who wants to read about it, when you have the opportunity to attend? If you see me walking around (and most likely tasting and talking) introduce yourself, and say, "hi".

Two Buck Chuck

I guess it is time that I finally throw my opinion into the fray….This week, there has been a big “to-do” about the price of Charles Shaw wine (known in California as “Two-Buck-Chuck”) going above the $2.00 mark at retail. So many people have complained that this is the end of affordable wine. Really? Is it that great of a value?

At the risk of sounding like a wine snob…it’s not that good of a wine. I use it for making pizza sauce, not for drinking. Again, before you go calling me a wine snob, I have thrown bottles of Charles Shaw into a number of blind tastings, and in every case, it was picked as the worst, or cheapest in the bunch.  Again, that was a blind tasting.

Fred Franzia

For those of you who are not familiar with Two-buck-Chuck, it is sold exclusively through Trader Joe’s stores. The wine comes in about six or seven different varieties. The wine is made by the Bronco Wine Company, whose president is Fred Franzia. You remember Franzia wine don’t you? The stuff that comes in boxes (in fairness, the box wine is no longer associated with the Franzia family, as they sold the business long before Bronco Wine Company was formed). So, who is Charles Shaw?

There actually is a Charles Shaw, however he is not involved in the current wine that bears his name. Charles Shaw was an investment banker, who started a winery in Napa in the 1970’s. In 1991, he sold the brand to Fred Franzia. Charles Shaw now operates a winery in Michigan, known as OertherVineyard.

Back to Fred Franzia, and the Bronco Wine Company. Fred Franzia is the nephew of  Ernest Gallo (think Ernest & Julio Gallo). Fred started the Bronco Wine Company with his brother Joseph, and cousin, John in 1973. Bronco owns vineyards throughout the central valley of California. Land under vine exceeds 40,000 acres. According to their website, they have over 60 domestic wine brands, and over 70 international wine labels. Some of the more familiar would be: Crane Lake, Salmon Creek, Rabbit Ridge, Rancho Sisquoc, Rusack Vineyards, and Red Truck. Bronco Wine Company is the fourth largest wine seller in the United States, behind E. & J. Gallo, Constellation Brands, and the Wine Group Inc.

The question arises, “how can they make wine so inexpensively?” Fred Franzia has been quoted as saying that the other guys just overcharge (to paraphrase). Since Bronco Wine Company doesn’t share much information about their winemaking, one can only assume how they cut corners to keep costs down.

First, their vineyards are located in the central valley of California, an area known for bulk wine production and table grapes. This is a hot area, and the soils are very fertile. Most fine wine is grown in areas “on the edge”, that is poor soils, and stressful climatic conditions, which stress the vines, and are thought to produce finer fruit. The "terrior" makes a difference. Secondly, most of the high end wineries are hand picking their grapes, making sure the fruit is ripe, and handled gently. Bronco vineyards are mechanically picked, which is a violent process, where the grapes a shaken off the vine, along with everything else buried in the vine. There is a term for this,,,MOG (Material Other than Grapes)

The central valley is typically pretty hot, which means the grapes should produce higher amounts of sugar, which ultimately means more alcohol, and less acid. My guess is that most of the wines are acidified. I would also guess that most of the wine does not see oak barrels, but instead get dosages of oak wood chips, in a process similar to dipping a tea bag into water.

Even the bottles on Charles Shaw wine are of lower quality. I know this doesn’t affect the taste of the wine, but it does keep costs down. The corks are shorter than normal corks, and appear to be made of composite cork (pressed cork particles).

So, can you produce a quality wine, and sell it for under $3.00? Well obviously, you can produce a wine, whether it is quality is to be determined by the wine drinker. If you like Charles Shaw, great! My hope is that if this opens a door to wine for you, that you will explore further, and see what a $20 or $40 bottle of wine tastes like. To me, there is a difference.

Madeira

Last week, I wrote about Ice Wine. So, this week, I though I would keep the dessert wine theme going, but visit a wine that most people haven't explored, and take a different direction. The funny thing is that most people that have heard of Madeira, think of it as something they cook with. Madeira is one of those wines that has survived through the ages. It ebbs and flows with wine drinkers. Now is the time to rediscover this unusual wine!

The "different direction" that I was referring to has to do with how the wines are made. With last weeks ice wine blog, we were talking about cold weather, and how it affects the wine. This time, we are talking about heat, and how it has affects the wine.

First off, Madeira is located in the Atlantic Ocean. It is an island off the coast of Morocco, and is part of Portugal. It was discovered by Zarco the Squinter, a Portuguese explorer, in 1419. The name, "madeira" means "wood" in Portuguese, as the island was heavily wooded. So much wood, that they couldn't grow anything on it. Zarco had the forest set on fire, to clear some of the brush. Little did he know that it was a volcanic island....the fire burned for seven years. The extensive fire added ash to the soil, which now contributes to the crops that are grown there.

Madeira became a main supply port for ships that were exploring routes around the South African Cape. Sugar cane, grains, and wine were loaded into the ships, for travel south of the equator. To prevent the wine from spoiling, they would fortify it, by adding a neutral spirit (now brandy is the spirit of choice). The additional alcohol helped to keep the wine from oxidizing. On the long voyages, the wine would be exposed to heat (crossing the equator) and a constant mixing motion from the rolling seas. They soon discovered that the wine developed a unique taste, that was preferred to the standard fortified wine. Obviously, the cost of making wine by shipping it all over the world was excessive, so the winemakers came up with a process of cooking the wine on the island, and simulate the affects of ship voyages. The process is known as estufagem.

Madeira cask in estufagem

The wines start out just like any other wine. They ferment, and create still wine. Depending on the sweetness level, the fermentation may be stopped by adding the spirits (fortification), leaving residual sugars (the timing of the fortification will determine the ultimate sweetness of the wine). The wines are then put into wooden casks, and heated (in either a room, via artificial heat, or stored in a warehouse that is only heated by the sun). The heating process can last as little as a few months, to as long as 100 years (for the finest Madeira). The wine ages, mellows and oxidizes during this time, mimicking the long voyages across the equator.

One of the more interesting aspects of Madeira is that it can be made from five different grapes, four of which will show up on the bottle label, and help you to determine the style of wine. The fifth grape (Tinta Negra Mole) is the most common, and is only used for bulk Madeira...particularly cooking Madeira (which has salt and pepper added).

The four grapes we see on the wine shelf are:
Sercial - This is the driest style of wine. It is known for its' almond flavors, and high acidity
Verdelho - This is an off-dry style of wine, with some residual sugar.
Bual - This is a sweet, dessert style wine. It is characterized by a dark color, medium-rich texture, and raisin flavors.
Malmsey (actually, the grape is Malvasia, but the bottle will say Malmsey) - This is the sweetest style of wine, and has a dark color, rich (almost syrupy) texture, and strong caramel and coffee flavors.

At one time, these wines were extremely popular in the United States. Rainwater Madeira was once the drink of the South. And, a little trivia here....when our Founding Fathers had finished signing the Declaration of Independence, they toasted the occasion with Madeira.

So if you are adventurous, try the Sercial Madeira as an aperitif. The Verdelho can work as an aperitif, dinner wine, or even dessert (all depending on what you are eating). The Bual and Malmsey make wonderful dessert wines (Bual is one of my favorites for apple pie). Here is something else to keep in mind...since the wine has been fortified, and cooked, it has already been "destroyed". You can open a bottle, and it won't go bad on you. Enjoy!